ATHLETA
Rooted in female empowerment, Athleta’s mission—highlighted by partnerships like Simone Biles and The Power of She Fund—was translated across social channels into authentic, community-driven storytelling.
ROLE: STYLIST, ART DIRECTOR, COPYWRITER, VIDEO EDITOR
Special Thanks to VaynerMedia
Hands-on across every stage of creation, I created platform-native content and analyzed real-time sentiment, partnering with Strategy and Analytics to turn comment-section insights into continuously optimized creative.