BAREFOOT
Tasked with bringing "ease of enjoyment" to life for America’s favorite affordable wine, Barefoot wanted to be fun, accessible, and effortlessly relatable.
ROLE: SFV CONTENT CREATOR, ART DIRECTION, SET DESIGN
Special Thanks to VaynerMedia
Bridging the gap between wine snobs and total novices, we managed both organic and reactive work streams to deliver relatable, high-value content. The result? 2x total impressions and multiple viral hits across Meta and Instagram.