BEST BUY - GIFTING STRATEGY
By placing product directly into the hands of digitally native creators through targeted gifting opportunities, Best Buy is driving organic social engagement that expands brand awareness beyond core consumer tech into high-growth lifestyle verticals from beauty tech and smart home upgrades to everyday living essentials.
ROLE: CREATIVE STRATEGIST, SOCIAL LISTENER
Special Thanks to RQ Agency
In my social listening role, I surface real-time trends, viral moments, and engagement opportunities to be actioned across the social space.