DUREX - Mastering the Art of "Algospeak"

Transform a heritage condom brand into Gen Z’s most trusted sex-ed source—navigating strict platform algorithms with high-performing creative and flawless production.

By combining clever visual coding with fast-paced, platform-compliant editing, the campaign delivered millions of organic views and zero shadow bans, successfully shifting Durex from a retail condom brand into a trusted, culturally relevant sex-ed authority for Gen Z.

ROLE: EDITOR, PRODUCER, GRAPHIC DESIGNER

Special Thanks to VaynerMedia