HOTELS DOT COM
Launched Hotels.com’s 'Save Your Way' social campaign to promote a customizable savings program built around tailored booking experiences and relatable 'hotel truths.
ROLE: Creative Producer, Video Editor, Creative Strategist, Creative Co-Lead
Special Thanks to VaynerMedia
Co-led the creative strategy to reshape Hotels.com's native social presence, pairing high-reach paid work streams with 'hotel-truth' organic storytelling that exceeded benchmarks by more than 300%.