LANDS’ END
Execute social creative as part of Lands’ End’s first social Agency of Record (AOR), helping age down the classic American retailer and engage millennials of all ages.
ROLE: CONTENT CREATOR, STYLIST
Special Thanks to VaynerMedia
As part of Lands’ End’s first social AOR team, I helped age down the heritage retailer for millennials. Centered on the high-profile Blake Shelton x Lands’ End collection, I handled on-set styling and produced feed-native short-form videos and meme content. By pairing fresh styling with pop-culture trends, we modernized the brand’s presence and built real traction with younger audiences.