OLD NAVY
To elevate Old Navy's sales-focused image into a fashion-forward authority, this strategy tapped into Gap’s cultural momentum and social-first energy—spearheaded by the appointment of Zac Posen as Creative Director and a brand-new, social-native identity that proves high style and smart value can coexist.
ROLE: STYLIST, CREATIVE LEAD, VIDEO EDITOR
Special Thanks to VaynerMedia
Specializing in short-form video production and creative direction, I blend cultural insights with platform-native strategy to craft high-performing Instagram Reels and social content designed for maximum reach, engagement, and social velocity.