SEPHORA

Sephora has a long reach on social and focuses their social listening on two major sectors, one being Sephora’ For the Boyz initiative. Sephora's 'For the Boyz' initiative builds brand awareness among male beauty lovers on TikTok through influencer partnerships, gifting, and community engagement.

In my social listening role, I surface real-time trends, viral moments, and engagement opportunities to be actioned across the campaign.

ROLE: CREATIVE STRATEGIST, SOCIAL LISTENER

Special Thanks to RQ Agency