SHEETZ - A SHEETZ LOVE STORY
Elevate Sheetz’s self-serve coffee into a daily cultural ritual through high-concept storytelling, bold visual systems, and strategic creator partnerships across three distinct OOH activations
ROLE: CREATIVE LEAD, ART DIRECTOR, INFLUENCER MANAGER
Special Thanks to VaynerMedia
WHAT SETS US APART
To celebrate love and Sheetz self-serve coffee, we partnered with 7 TikTok filmmakers to craft cinematic short-form love stories under the #SheetzLoveStory hashtag. As Creative Lead, I co-authored the creator brief and led the design of a custom campaign GIF pack rooted in the brand’s playbook, collaborating directly with internal TikTok reps to optimize video performance and engagement.