SONIC - AMERICA’S FAVORITE DRIVEIN
By tapping into internet subculture and "IYKYK" humor, we humanized SONIC Drive-In and turned everyday menu items into viral moments. To rival fast-food giants like Wendy's and Burger King, we centered our strategy on shareable meme formats and Limited Time Offers (LTOs)—positioning SONIC as America’s favorite drive-in. By prioritizing organic reach and cultural relevance, we drove a 25% quarter-over-quarter increase in total shares.
ROLE: ART DIRECTOR, CONTENT CREATOR, PRODUCER, SHEDITOR
Special Thanks to VaynerMedia
As Art Director and Content Creator, I developed shareable meme formats and campaign visuals aligned with internet trends. As Producer and Sheditor, I led full-lifecycle video production, shooting, editing, and packaging native content designed to optimize reach and resonate instantly on social feeds.