SPORTS’ RESEARCH
To elevate Sports Research’s supplement line alongside its popular fitness gear, we tapped into cultural trends and aspirational wellness to resonate with the "everyday athlete." Driven by insights that fitness audiences connect with a mix of polished aesthetic and relatable humor, we built a multifaceted content ecosystem ranging from elevated recipe reels to tongue-in-cheek meme formats.
ROLE: ART DIRECTOR, STILL LIFE STYLING, PAID AD GRAPHIC DESIGN, SFV CREATOR
Special Thanks to VaynerMedia
Directed and styled hi-fidelity still imagery, designed conversion-focused paid social ads, and produced short-form video recipes that blended aspirational health trends with relatable humor.