TINDER
To shed its "hookup app" legacy, Tinder shifted toward a fully paid, metric-driven social strategy, combining platform-native storytelling with product-focused content to reposition the brand around genuine connection for a modern audience.
ROLE: VIDEO EDITOR, PRODUCER, ART DIRECTOR, TALENT
Special Thanks to VaynerMedia
Aligned with the "It Starts with a Swipe" campaign, I developed paid, platform-native content focused on connection and confidence—driving massive impressions and reshaping Tinder’s brand perception with Gen Z.