U BY KOTEX
By offering free product, interactive kiosk experiences, and shareable content capture on college campuses, U by Kotex engaged students during a key life transition to build fun, memorable brand affinity and foster lifelong product loyalty.
ROLE: VIDEO EDITOR, BRAND REPRESENTATIVE, PRODUCER
Special Thanks to VaynerMedia
Bringing the campaign to life as Video Editor, Producer, and Brand Representative, I ideated and produced high-energy content for U by Kotex’s campus takeover capturing real-time student reactions, playful kiosk moments, and freebie excitement to turn an on-ground activation into viral, brand-loyal social buzz.