WINGSTOP
Anchored in culture and a tongue-in-cheek persona, Wingstop drives social-first engagement to keep its voice, signature ranch, and wings top-of-mind across platforms.
ROLE: SHEDITOR, PRODUCER, CREATIVE LEAD
Special Thanks to VaynerMedia
I ideated and executed culture-led, high-impact social content that leveraged WingStop’s tongue-in-cheek brand persona to maximize platform reach and keep its signature ranch and wings at the center of online conversation.